Exhibit Marketing Exhibit marketing is more than just selling from a booth space Trade shows allow companies to showcase their achievements, build their business, and maintain their competitive edge You can learn to be an exhibit marketing guru. Become certified Understand and track your ROI. Creating a well-defined budget is the best method to track…
Category: Classic Exhibits
Trade Show and Event Tips
Trade Show exhibiting is all about marketing your products or services at expositions, conferences, and trade shows. However, if you are new to exhibit or event marketing, you will be faced with more questions than answers: What size booth do I need? How much should I budget for show expenses? What the heck is freight drayage?
The following articles explore a wide range of trade show topics, such as Exhibit Marketing, Flooring Choices, and Booth Etiquette. Want to know more? Give us a call or send us an email. Whether you are a trade show novice or a trade show warrior, we look forward to turning your next event — into an EVENT!
Three Reasons to Exhibit at a Trade Show
With each New Year, Marketing Departments create and evaluate their annual budget. For many companies, trade shows are a significant expense, so it’s not uncommon for the CFO to ask, “Why are we participating in Show XYZ?” It’s a valid question and one that should be asked every year. If you’re dotting all your “i’s”…