Exhibit Marketing Exhibit marketing is more than just selling from a booth space Trade shows allow companies to showcase their achievements, build their business, and maintain their competitive edge You can learn to be an exhibit marketing guru. Become certified Understand and track your ROI. Creating a well-defined budget is the best method to track…
Month: August 2016
Three Reasons to Exhibit at a Trade Show
With each New Year, Marketing Departments create and evaluate their annual budget. For many companies, trade shows are a significant expense, so it’s not uncommon for the CFO to ask, “Why are we participating in Show XYZ?” It’s a valid question and one that should be asked every year. If you’re dotting all your “i’s”…