Tips for an Exhibit Buyer Donât let the exhibit buying experience intimidate you Your marketing objectives and strategy should dictate your exhibit marketing needs Be prepared for sticker shock. Exhibits can be expensive Where to buy depends on your goals. Do you need a large custom exhibit? Or do you need a portable, modular, or hybrid…
Year: 2016
ABC’s of Trade Show and Exhibit Marketing
Exhibit Marketing Exhibit marketing is more than just selling from a booth space Trade shows allow companies to showcase their achievements, build their business, and maintain their competitive edge You can learn to be an exhibit marketing guru. Become certified Understand and track your ROI. Creating a well-defined budget is the best method to track…
Three Reasons to Exhibit at a Trade Show
With each New Year, Marketing Departments create and evaluate their annual budget. For many companies, trade shows are a significant expense, so itâs not uncommon for the CFO to ask, âWhy are we participating in Show XYZ?â Itâs a valid question and one that should be asked every year. If youâre dotting all your âiâsâ…
Dumb Stuff People Do at Trade Shows – Exhibit Solutions
Dumb Stuff People Do at Trade Shows – Exhibit Solutions It’s So Maddening! Now, I’m not calling anyone “dumb,” so lower your kitchen knives and baseball bats. What I am saying is that people do really dumb stuff at trade shows. Consistently dumb stuff. Anyone who participates in trade shows could write a book on…